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عمومی::
قلمروی شهری
In more fundamental, philosophical terms, this complexity of the urban realm and culture is reflected by the array of writers engaged with different conceptualizations of urban reality, writers that are not even commonly associated with the field of urbanism.
It is about how to run an institution in an innovation-focused way while taking the urban realm into account - as a set of opportunities.
This is not so say that no conceptualizations of the urban realm from a corporate- strategic viewpoint have been developed before.
My argument will be that we need broader, and more encompassing concepts that understand better what it means for a company to interact with the often chaotic reality that is the urban realm.
I will present an understanding of the urban realm that is based on one particular social theory, one that is capable of understanding and theorizing the mentioned set of potentials: actor-network theory (ANT).
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